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The web page states the following, "Is an all natural herbal colon cleansing treatment." We saw that the web page also stated " That has changed hundreds of thousands of peoples lives." It also said " Through our gentle and effective whole body safe and effective internal cleansing. Bowtrol is formulated to maximize ones elimination without causing loose stools or uncomfortable cramping via frequent healthy bowel movements while assisting in cleansing the vital organs and lymphatic system. Decongests and Cleanses the Intestinal Tract." The header had colon cleanse as the highest ranking optimized keyword. This keyword is followed by colon cleansing, natural colon cleanse, and herbal colon cleanse which isn't as urgent as colon cleanse. The other words colon-cleansing.natural-health-oasis.com uses is colon cleanser. natural colon cleansing is included and might not be understood by search crawlers.